INDUSTRY:
BRAND IDENTITY
TYPE:
PERSONAL PROJECT
YEAR:
2025
EXPERIENCE:
ILLUSTRATION
Good Roots
about.
GOOD ROOTS is a brand of artisanal food products, specializing in high-quality preserves and jars made from carefully selected, local, and organic ingredients. Each product is crafted with respect for traditional methods, highlighting authentic flavors and genuine craftsmanship.
The goal was to develop a visual identity that truly reflects GOOD ROOTS and its products. Another key objective was to showcase the brand’s core values, emphasizing quality, authenticity, and care in every aspect of its presentation.
challenge.
The main challenge was to create a mascot that could work both as a simple logo face and as a full character for packaging, while conveying a friendly, approachable vibe and reflecting the brand’s local, artisanal values.
result.
The brand mascot, originally created as a face for the logo, was then developed into a full character in various poses for the packaging, bringing the product to life a friendly farmer with a mustache while maintaining a family-friendly vibe and highlighting local craftsmanship and artisanal values.
